Master the
70% of Enterprise Value that Lies Unattended

We guide owners and leaders
in the Practice of Business Longevity, enabling stewardship of the 70% Zone of Value Creation where wealth compounds over generations.

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How Economic Flow Fractures

Modern business focuses on what it can measure.
Beneath the numbers, something essential is eroding.

The Wall. When beliefs calcify, blocking economic flow, blocking truth and creating a schism.

The Schism. When the Living and the Machine fall out of alignment because of the wall, leading to the erosion of Living Health

The Bleed. When Living Health and future cashflows quietly drain from the system

We call this Bleeding Insolvency.
It places 70% of enterprise value at risk.
It happens slowly over a decade or longer.

Restoring Flow through the LivingMachine

The LivingMachine practice restores alignment through the LivingMachine Triad between:

  • The Health of the Living – Mindset, purpose, trust, culture, creativity

  • Unified Observership – Confronting hinge assumptions, self-limiting beliefs

  • The 70% Zone of Value Creation – Perpetuity Value, compounding economic return

The practice helps owners and leaders to find a door through the Great Invisible Wall, opening up the flow of economic surplus.

A Five-Step Path to Mastery

A circular chart with five segments outlining steps to master the 70% zone. Steps include: 1. Tend to the Living, 2. Listen to Silences & see Shadows, 3. Confront the Great Invisible Wall Within, 4. Stay Vigilant against Bleeding Insolvency, 5. Stay true to Long-Term Alpha and Beta. At the center, a triangle states: Mastery of the 70% Zone.

Mastering the 70% Zone of Value Creation demands a shift in attention, courage and discipline.

Through decades of fieldwork and research, we’ve mapped a five-step practice to activate this forgotten zone.

Case Studies.

Download our case studies to understand the impact of our work on the 70% Zone of Value Creation.

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Our Mission:

70–90% of global annual GDP is generated by long-living enterprises, many of which are family owned.
They have 47% higher revenue growth and 36% higher earnings.
They are the backbone of economically flourishing nations.

Our mission is four-fold:

  • Create a global fellowship of long-living organisations.

  • Codify Perpetuity principles into an iterative practice that finds a door through the Great Invisible Wall.

  • Reimagine business success beyond quarterly results.

  • Equip successors for the Institution Building Quest.

Where the Living
Drives the Machine

The LivingMachine reveals how the 70% Zone of enterprise value arises from the Health of the Livinge Elements - mindset, purpose, trust, and culture.

Watch our 4 minute video to better understand our model and framework.

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The Parinama Community is where owners and leaders cross-pollinate learnings in their collective quest to master the 70% Zone of Value Creation..

Watch the 3 minute video, to see our community in action at the 16th Global Peter Drucker Forum, Vienna, 2024.

Logo of 'The Lab' with a laboratory flask and text 'The Lab of the Living Machine'
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Experience Unlocking the 70% Zone of Value Creation.

A half to one-day diagnostic making the invisible, visible; disconnections between Living and Machine, the leadership hinge assumptions and unspoken self-limiting beliefs.

An engaging and fun-filled exercise in exploring your 70% Zone.

Voices from the Community.

  • R Gopalakrishnan, Ex Vice-Chairman - Tata Sons

    “Following in the footsteps of his four predecessors, Ratan Tata created a LivingMachine.
    How?
    By pursuing perpetual value, by focusing on perpetuating values - rather than merely pursuing financial valuation.”

  • Close-up of a man with dark curly hair, glasses, and a beard, looking to the side, sitting indoors with a neutral background and a potted plant in the background.

    T K Balaji, Chairman, Lucas TVS Group

    "The concept of the LivingMachine is very important. It brings in a new and practical perspective in relation to how a business is organised, run and endures. Most importantly it reminds us that it is the Living that drives the Machine, a fact often forgotten in the world of modern management.”

  • Anil Goel, Former Executive Director & CFO, Taj Hotels Group

    “Leaders need to understand the Health of their LivingMachine and face the Great Invisible Wall. If not, they’re leaving money on the table or worse, not even aware that they are.”

Our partners

Trusted by leading thinkers, family institutions and next-generation leaders worldwide.

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Resources

LVC100 (India)
Research Summary

Book cover titled 'Lasting Value Creators 100 India' by the Living Machine Institute, with a golden background, red and white text, and an infinity symbol composed of white birds.

Our proprietary research that establishes that the Health of the Living Elements is the driver of the 70% Zone.

The Book of the
LivingMachine

Cover of 'The Book of the LivingMachine' with gold background, white bird, and infinity symbol, published by Living Machine Institute.

Enter the World of the LivingMachine, and dive into our terms, concepts, tools and models.